matt mcclendon

Hello!  This is the online home of Matt McClendon;
user experience leader, innovator and entrepreneur.


Matt McClendon

Product Designer  &  UX Director

I'm passionate about designing user experiences that actively engage and delight customers, resulting in a memorable, positive interaction. I have championed products ranging from network portals, social networks, SaaS applications and enterprise solutions, operating on various devices, including: personal computers, mobile phones, tablets, televisions and kiosks.

Professional Profile

  • Perform information architect functions such as user scenario and persona creation, site maps, schematics, wire frames and content matrix.
  • Demonstrated leadership of UX and cross-discipline teams.
  • Design across multiple platforms with an emphasis on connected devices.
  • Created standards for user experience deliverables
  • Analyze, re-design and make recommendations for improving usability.
  • Re-architect current designs to support changing business initiatives.
  • Demonstrated presentation skills, both business development and design presentations.
  • Design consumer, business and application-based (SaaS) web solutions.
  • Identify business objectives and practices.
  • Perform heuristic analysis of existing website with UI design recommendations.
  • Re-configure site architectures to simplify and enhance user experiences.
  • Create visual comps to define brand and set tone for the site.
  • Create page schematics.


Autodesk, Senior Manager, User Experience
August 2012 — September 2013

  • Directed a team of 16 user experience designers, researchers and visual designers
  • Managed a team of contingent workers sourced from multiple agencies
  • Introduced new business model ideas for the Enterprise and Cloud platform
  • Evangelized a mobile first/customer first environment with C-staff
  • Managed Autodesk Account project budget of $3MM
  • Infused new ways of thinking, both lean user experience and vision exercising
  • Led corporate initiatives around holistic user experience and UX in brand
  • Led corporate work stream governing cohesive user experiences across departments
  • Deployed new processes and methodologies for creating team velocity
  • Introduced new engagement models for Product Management and Product Design

Evernote, Mobile Product Designer
January 2012 — August 2012

  • Led design efforts for Evernote Hello (iOS, Android)
  • Led design efforts for Evernote for Windows (desktop, surface and phone)

LEVEL Studios, Manager, User Experience
September 2010 — January 2012

  • Direct a team of seven designers and researchers with emphasis on career growth
  • Engage in pre-sales and business development activities
  • Direct innovation sessions and collaborate across multiple disciplines
  • Review all deliverables before delivery to clients
  • Develop direct-client relationships
  • Design web, desktop and mobile solutions for multiple clients
  • Led design efforts for Mobile First applications
  • Evangelize Apple Human Interface Guidelines for product design
  • Design SaaS applications for multiple clients
  • Designed solutions across web, desktop, mobile and 10' platforms
  • Partial client list: Cisco, Facebook, VMware (view all...)

Roxio (Sonic Solutions), Contract Senior Interaction Designer
May 2009 — September 2010

  • Design lead for Toast, PhotoShow Express and CinemaNow
  • Created project plans, wire frames, mockups and content matrixes
  • Maintained Apple Human Interface Guidelines and best practices
  • Used Xcode and Interface Builder to develop Cocoa-based designs
  • Designed both single-touch and multi-touch interfaces for PhotoShow
  • Developed an architecture strategy for co-branding PhotoShow and CinemaNow
  • Designed interfaces for CinemaNow's downloadable movie services

Safeway, Contract Interaction Designer
February 2009 — April 2009

  • Re-design of the Safeway career microsite
  • Facilitated stakeholder meetings to define user requirements, personas
  • Created a project plan, wire frames, mockups and content matrixes

Symantec, Project Manager / Interaction Designer
February 2007 — January 2009

  • Product managed and designed for the Education Services product
  • Created project plans, wire frames, mockups, and content matrixes
  • Conducted user research, created test scripts to enhance usability
  • Worked with cross-functional teams to accomplish completion of milestones
  • Studied web analytics to make informed recommendations for improvements
  • Developed HTML and CSS code in prototypes and web content
  • Re-configured site features to simplify the user experience

Yahoo!, Senior Interaction Designer
December 2005 — September 2006

  • Redesigned My Yahoo! property to align with new business requirements
  • Developed site maps, flow diagrams, wire frames and HTML prototypes
  • Conducted user research, ethnography study, created personas and iterative design processes with cross-functional dialogue
  • Worked with cross-functional teams to accomplish completion of milestones
  • Holistically re-architected the product and prototyped the future portal
  • Streamlined the initial user experience and defined automatic content placement
  • Integrated multimedia content such as streaming video and Flash

Friendster, Senior Interaction Designer
April 2005 — September 2005

  • Visual and interactive redesign of the Friendster property
  • Responsible for usability enhancements, user research, site mapping, analytics
  • Presented comps and site maps to Board of Directors for review
  • Developed complete site map, integrated streaming video and multimedia
  • Analyzed product features to help create strategy for redesign efforts
  • Prepared HTML and CSS mockup specs for engineering
  • Produced wire frames and prototypes for use as user research testing collateral
  • Worked on cross-browser compatibility issues and browser optimization projects

WyldFyre, Lead Interaction Designer
February 2004 — October 2004

  • Design lead for a combination of desktop, web and e-commerce software
  • Creation of mockups, transitional HTML, design documents and specifications
  • Conducted user research, hosted user groups and focus studies to gather user data
  • Introduced the organization to the concepts of user-centered design
  • Simplified and streamlined user flows and interactions for increased usability
  • Designed and developed interfaces for the mobile device

Netscape, Senior Interface Designer
July 2001 — September 2003 / June 1997 — October 1999

  • Worked on a variety of projects including MyAOL and AOL 9.0 for Broadband
  • Responsible for interaction design deliverables, rapid prototyping and documentation
  • Created HTML/CSS to support engineers with living specs and mockups
  • Developed design specs with specific callouts for alignments and pixel layouts
  • Provided liaison support between design teams in Virginia with local engineers
  • Made design decisions and modifications based on real-time feedback from engineers

BlackHog, Senior User Interface Engineer
December 2000 — July 2001

  • Defined visual and interactive design standards
  • Created HTML prototypes, developed better navigation methods
  • Introduced user-centered design to the organization
  • Worked on cross-browser and browser optimization projects
  • Developed new visual mockups in support of a re-skin of the main product
  • Produced Flash multimedia collateral for customer training purposes

idealab!, Lead User Interface Designer
February 2000 — December 2000

  • Designed for incubated companies:,, eLease
  • Produced designs and mockups for e-commerce solutions, both interactive and visual
  • Worked on cross-browser issues and browser optimization code projects
  • Defined standards for user experience deliverables
  • Worked with third-party design agencies and individuals on multiple projects
  • Helped fledgling companies interview and place full-time designers


Expertise: Product Design and Strategy, Interaction and Interface Design, Web and Mobile Applications, Software as a Service (SaaS), Web Design and Development, Social Media, Social Strategy, Usability

Methods: Design Research, Requirements Gathering, Task Analysis, Flow Diagrams, Scenarios, Personas, Story Boards, Site Maps, Wireframes, Prototypes, Usability Testing, Heuristic Evaluations

Languages: HTML, DHTML, XML, XSLT, CSS, JavaScript, PHP and Joomla

Software: Axure RP, OmniGraffle, Visio, Illustrator, Photoshop, Fireworks, InDesign, Dreamweaver, Flash, Office, Xcode/Interface Builder, Balsamiq and WordPress

Operating Systems: Windows, OS-X, Chrome, Android (single-touch, multi-touch, triple density), iOS (iPhone and iPad)


Symantec's CEO's Distinguished Employee Award (May 2008)
Symantec A++ Award (July 2008)
Webby Award: Best Home/Welcome Page: MyYahoo! (May 2006)
PC MAGAZINE's “Top 100 Site”: (February 8, 2000)


Professional: BayCHI external link, IxDA external link, UPA external link

Personal: American MENSA external link, BAYMEC external link, San Jose Jaycees JCI external link

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